Promote what you do to Family Care readers

Family carers, older people, those who are frail or unwell, and people who have a chronic condition or disability.

Family Care has been a source of information since 2007 for our large reader community, which also includes health professionals, service providers, support workers, and many others.


1 in 8 of every workplace is a family carer and growing numbers of workers (doubling in the next 10 years) will have caring responsibilities for family members who are frail, unwell, or have a chronic condition or disability. Family Care is distributed to employees across workplaces participating in Carers NZ’s CareWise programme. Reach this large and unique audience of decision-makers through Family Care.

Distribution and reach

At least 20,000 copies of the magazine are distributed nationwide to people and organisations who have requested a subscription. Most copies are sent directly by Carers NZ to subscribers’ homes and businesses. This delivers a readership mix of family carers, disabled people, older people, and New Zealanders self-managing a health condition, as well as healthcare professionals, community organisations, government networks, and health, disability, and social services.

Copies of the digital magazine are distributed to workplaces across the country to share with staff. Links for our digital publications are also shared with Carers NZ’s network of 80,000+ people and organisations, including almost 60 national not for profits and their regional outlets within the Carers Alliance. These networks often insert the link into their own e-newsletters, social media pages, and other online products.

Digital issues are also sent to members of charity and community organisations, health organisations (associations for GPs, nurses, social workers, therapists, hospitals, chemists, regional Health networks, and other allied professions) plus schools and educational institutes, purpose driven corporations, Members of Parliament, local government agencies, and government networks.

Since its launch in 2007, the magazine has built a diverse readership base in partnership with organisations committed to the wellbeing of older people, those self-managing disabilities or a health condition, family carers, and those providing goods and services to this large community of New Zealanders. Family Care is made possible by revenue from advertisers and cornerstone partners, who have an especially strong bond with this audience.

We welcome inquiries about partnerships with Family Care. Options include general advertising, distribution or promotional relationships, or becoming a Family Care cornerstone. Along with print magazines, we can offer links to our digital editions to share with your networks and clients. Please contact us to discuss a partnership with Family Care.

Advertising Options

Double Page Spread
Full Page
Half Page
Third page
Quarter Page
Marketplace – Large
Marketplace Small
Inserts, Print Editions

Banners, Family Care website

Booking/Material Deadlines

Digital Edition – February 2024
Print + Digital Editions – May 2024
Digital Edition – August 2024
Print + Digital Editions – November/December 2024
Digital Edition – February 2025
Print + Digital Editions – May 2025
Digital Edition – August 2025
Print + Digital Editions – November/December 2025
Family Care website banners – anytime

We are looking at producing special editions for rural people, older people, and those working in health, disability, and services for older people. If a partnership for these editions is of interest, please get in touch!

Family Care reader snapshot

88.3% female

81.4% own their own home

33% between 41-65
46% between 66-80

66% have a disability or health condition
51% live alone
26% live with family
11% live in a retirement village

89% volunteer to care for others
30% are caring for a family member

Carers in the workforce
20% of readers are employed as support workers

Our readership also includes the health and disability workforce, allied health professionals, community organisations, and government decision makers. Readership extends to support organisations and professionals as well as policymakers and funders of support services.

Working carers

Family Care digital editions are seen by more than 100,000 people including employees of organisations participating in Carers NZ’s nationwide CareWise programme. Launched in May 2020, CareWise works with carer friendly employers who distribute print and digital issues of Family Care to staff for their direct benefit and to share with friends and family members as a social good outcome of CareWise. More than 150 organisations participate in CareWise at more than 600 sites employing 100K+ staff.

We work closely with not for profits and community organisations including Carers NZ, a national charity which assists family carers, ‘self-carers’, and those who support this large audience of New Zealanders. Together, we ensure that Family Care readers are well informed and connected. Family Care is not sold in shops, so order yours today for yourself or someone who would enjoy this useful, heartwarming gift. There is no cost to receive Family Care, though we welcome sponsorships, advertising and donations to help us keep this useful resource free for our community.

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